Ploumanac’h is ready to make a significant impact: the new Spring/Summer 2018 collection will be presented at Pitti Immagine Uomo in Florence on June 13, 2017, with its men's and women's resort-wear collections combined.
“Ploumanac'h has always been an innovative resort wear brand with its hints of Riviera and boho trends. We are looking forward to presenting the new collection at Pitti Uomo – Italy’s largest tradeshows for men’s clothing collections," states Filippo Decotto, GM at Ploumanac'h. "It’s the ideal setting for showing innovations in what we call "resort fashion" and for presenting the brand to a relevant audience of buyers and press.”
With its resort wear collections, Ploumanac'h targets a relaxed and trendsetting audience. In their outreach strategy, the brand focuses on social media activities to engage with consumers all around the world. Ploumanac'h’s new online-first outreach campaigns, shot by a wide range of international photographers, features up-and-coming resorts and holiday locations along with seasonal best selling items.